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Professor Tim McCreanor


Tim McCreanor is a senior researcher at SHORE and Whāriki Research Centre, within the College of Health at Massey University in Auckland. His broad public health orientation and interest in the social determinants of health and wellbeing, provide a platform for social science projects that support and stimulate social change. In particular his research seeks to foreground, critique and redress the mechanisms of talk, text and other forms of communication that operate to produce, maintain and naturalise the disparities, exclusions and inequities so evident in our society. Discourse analysis and other qualitative methods have been a central theme in Tim's approach to research domains around ethnicity and culture, inclusion and exclusion and health inequalities. Key topics include racial discrimination, youth wellbeing, alcohol marketing, media representations and social cohesion. His work combines a vigorous programme of externally funded research, peer-reviewed publication, postgraduate supervision, community development and capability building.

Critical Tiriti Analysis: A mechanism for monitoring the Crown

The Crown has a long history of directly and indirectly breaching Te Tiriti o Waitangi.

In 2020 Māori and non-Māori scholars developed Critical Tiriti Analysis (CTA) to assess policy compliance with Te Tiriti. CTA reviews documents against five elements of Te Tiriti – preamble, three written articles and oral article. The process requires:
i) orientation to the document
ii) closer examination against the elements
iii) determination against set indicators
iv) suggestions to improve policy
v) Māori final assessment.Five CTAs have been published with more in train.

CTA has been utilised by several Crown agencies to inform policy development, evaluation and planning strategies. Public training sessions on CTA are being regularly sold-out. We believe CTA provides direction to practitioners wanting to address social and health inequities and ensure Indigenous engagement, leadership and substantive authority in policy/planning/evaluation processes. It is simple to use and inherently a tool for advancing social justice.

Professor Tim McCreanor
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